Digital Marketing for Architecture Firms: [Top Channels for 2019]

Online marketing has proven to be one of the most efficient ways for Architecture and Interior Design companies to reach prospective clients. In just three short years we’ve seen a massive growth in AEC industry companies using digital marketing strategies such as social media marketing, responsive websites, paid ads, inbound blogs, and SEO to drive traffic and qualified sales leads to their businesses.

It’s no wonder that digital marketing for architects has been such a hit – the creations and projects these companies build are the PERFECT content for a world that’s demanding luxury.

We are seeing architects amass millions of followers on social networks. We’re seeing architecture firms breaking through the mold of web design and what it means to have a portfolio. We are seeing a revolution of architectural marketing happening right before our eyes. It’s truly an amazing time to be in the AEC business.

Long story short – If you’re an architect looking for a piece of this digital revolution for yourself, we recommend maximizing the following digital marketing channels in 2019:

Responsive Websites

The Importance of a Website:

Position yourself as the expert (Brand Trust / Social Proof / Thought Leader)
Using your website to gather prospective client info (Lead Gen)
Get free (cheap) leads

Tips to running a good website:

Choose the right tool for the job
Keep the design fresh (or timeless)
Make sure the goal path is clear & easy to follow

Search Engine Optimization (SEO)

The importance of SEO:

Get noticed by your target audience (Brand Awareness, Traffic, Lead Gen) organically
Position your company as the expert (Brand Trust / Social Proof)
Get free (cheap) ongoing organic traffic

Tips for SEO:

Target the right keywords (Find a Niche)
Create the right type content (Fulfill the niche’s desire), blogs / project case studies / press releases
Be consistent (& patient)

Check out SEO for Architects for a deep dive into improving your SEO

Social Media Marketing (SMM)

The importance of social media:

Get noticed by your target audience (Brand Awareness, Traffic, Lead Gen)
Position your company as the expert (Brand Trust / Social Proof)
Get free (cheap) ongoing traffic

Tips for social media:

Target the right audience
Create engaging content
Be active within your digital community

Pay Per Click Advertising (PPC)

The importance of PPC:

Get noticed by your target audience (Traffic, Lead Gen)
Get consistent ongoing traffic & leads without waiting

Tips for PPC:

Optimize your audience
Optimize your ads
Optimize your landing pages

Inbound Marketing (Blogs)

The importance of Inbound:

Get noticed by your target audience (Brand Trust / Social Proof / Thought Leader)
Position your company as the expert (Brand Trust / Social Proof)
Get free (cheap) ongoing traffic and followers

Tips for Inbound:

Target the right audience
Create engaging & relevant content
Be active within your digital community

Digital PR & Media Outreach

The importance of Digital PR:

Get noticed by a wider audience (Brand Trust / Social Proof / Thought Leader)
Position your company as an industry expert (Brand Trust / Social Proof)
Build long term brand authority

Tips for Digital PR:

Target the right audience & publications
Create engaging & relevant content – showcase why you are world class
Be active and available within your industry post PR-launch

Conclusion

With digital marketing expected to grow next year by another 4.6%, be on the lookout for even tougher competition online. It will be more important than ever to use digital marketing strategy for architecture firms all around the globe. If you have any questions at all about the specifics of maximizing these digital channels, feel free to reach out to the Bizop team for a free 20 minute digital marketing consultation.