ZWA Email Marketing
ZWA is a Chicago based Interior & architecture design firm who specializes in architectural development and implementation with a focus on creating superior, cost effective environments. ZWA tasked Bizop to showcase their latest project Gibsons Italia, Chicago’s highest-grossing independent restaurant, in an engaging and awareness driven email marketing campaign.
Bizop, ZWA, and SSR Digital Group came together to figure out the best way to incorporate ZWA’s long history of luxury design & building for the hospitality industry into a powerful email campaign.
Our team tackled the issue by creating a custom email designed around their luxury brand, as well as managing development, implementation, and publishing of the campaign. The newsletter consisted of A/B tested subject lines, a mini-case study, and a comprehensive list of ZWA’s company offerings.
As a result, this email marketing campaign successfully achieved an average 33.3% open rate and a 12.3% click-through rate– which is 11% and 9% over the industry standard, respectively.
Readers enjoyed the personal touch of an exclusive sneak peak of the project– helping ZWA increase the brand awareness around the project and their extensive offerings.