The Challenge:

Teknion, a global office furniture manufacturer for business & home offices, approached Bizop Media looking to increase traffic and sales generated from its website initiatives.

With un-targeted keywords, unoptimized pages, and few high-quality backlinks, Teknion was in need of an organic search solution that not only highlighted their company brand as top-quality, but also increased marketing ROI through optimized strategies, implementation, and management of Teknion’s search presence.

The Solution:

Bizop created a focused SEO strategy, as well as a plan for creation and implementation that combined with ongoing SEO campaign optimizations.

A series of display campaign advertisements were created for SEM, an SEO audit, reporting, and analytics, as well as competitor research and website page, speed, and conversion optimization for a holistic search engine strategy.

The Result:

Over the course of the first nine months, Teknion saw a tremendous improvement of key KPIs such as total organic traffic and total organic sales revenue. The campaign and optimizations resulted in a 251% increase in organic website sales and a 95% increase in total traffic.

Jeff Ball, Director of Corporate Marketing for Teknion, noted that “Bizop Media’s efforts resulted in a visible improvement in our marketing efforts. They are a responsive partner who is committed to building a strong working relationship. Additionally, the team’s transparency and SEO recommendations greatly advanced the performance of the website. They established a trusting relationship from the start and didn’t push us to explore support we didn’t need.”