Sona Website UX & UI Design
Sona Watches was founded in 2015 in Detroit, MI and is tailored towards consumers looking for the best quality luxury leather watches. They handle watch design, manufacturing, and distribution of high-end timepieces.
With a broad array of products, Sona Luxury Watches sought to attract customers to their high-class leather products while still providing plenty of opportunities to check out their other offerings.
Sona Watches presented these issues to our team, and we chose to develop a custom web design as well as a desktop and mobile prototype, in favor of positioning their brand in the appropriate light.
In order to balance out each of their needs, our web design focused on a special highlight for their seasonal feature, with plenty of white space to counter the beauty of the products. The result was an elegant, user-friendly web design ready for implementation.
Sona Email Design & Development
Sona was looking to incorporate high-quality monthly newsletter emails for their subscriber list. They desired a fresh, new approach to their newsletter campaigns and designs to ensure their products were being positioned in the best light.
Given these issues, our team provided email copy, designed and developed new templates, strategized email campaigns, handled Mailchimp implementation, and tested out various email subject lines. We did our best to reflect Sona’s dedication to beauty and craftsmanship in our work, retaining their voice and abiding by their clean, minimalist aesthetic.
With our custom-designed monthly email newsletter templates, Sona was now ready to transform their email readers into valuable ecommerce conversions moving forward.