Samuelson HD Expo Contest

The Challenge

Samuelson Furniture is a New Jersey based, fourth generation family-owned company dedicated to the hospitality sector, providing high-end case goods and seating. Samuelson worked with Bizop to create awareness of their bi-annual contest offering a free trip to the HD Expo in Las Vegas, in an engaging and awareness driven contest marketing campaign.

The Solution

Bizop and Samuelson came together to figure out how to generate the most amount of leads from the contest, while also boosting awareness and followers on Facebook and Instagram primarily.

Our team tackled the issue by strategizing the custom social contest around their great offer, as well as managing development, implementation, and publishing of the campaign. The contest scope consisted of A/B tested ads and optimization, Gleam widget setup for user engagement, and comprehensive technical support during the BDNY show for contest promotion.

The Result

During the 35 day campaign, this contest implementation successfully achieved:

Total contest actions: 12,050
Total leads gathered: 2,285
New FB Page Likes: 615
New Twitter Followers: 810
370% increase in total website traffic during campaign
555% increase in social media traffic during campaign
3,788% increase in referral traffic during campaign