M.A.D. Email Marketing

The Challenge

M.A.D. Furniture is a high-end global furniture manufacturer, with production assembly based in Southern China. Their fresh, innovative and contemporary furniture line is designed with the modern, urban dweller in mind.

Wanting to find a way to connect with their email subscribers in an impactful manner, M.A.D. Furniture sought to engage their close-knit list of 1,500 with a “behind the scenes” video of their manufacturing facility through a unique email campaign.

The Solution

As a manufacturer, its easy to feel hidden from the public, as online stores such as Wayfair and AllModern contribute to a large number of sales for the company. Bizop worked with MAD Furniture to incorporate an exclusive, behind-the-scenes view of everyday work for MAD into one email campaign for those who work more closely with MAD, to build a deeper connection.

Our team tackled the challenge by creating a custom email design that incorporated animated GIFs of the facility, managed development to ensure emails were delivered pixel perfect, curated content to grab attention from the subject line to the main call to action, and managed the EMS to ensure perfect delivery.

The Result

As a result, their “Behind the Scenes” email marketing campaign successfully achieved a 35.5% open rate and a 9.9% click-through rate– which is 13% and 6% over the industry standard, respectively.

Feedback from readers told us they enjoyed the close connection the email brought to them, helping M.A.D. foster a sense of transparency with their network.

Click here to see the live email campaign