Integrating social media into your business practices is a great way to drastically improve your brand exposure. It’s extremely cost-effective and can drive more traffic to your business. Given that a majority of the population is on social media, it’s only common sense to join them too– your customers, potential clients, and valuable networking opportunities are waiting for you!

Social media marketers use a range of different channels– Instagram and Snapchat to Facebook and Twitter. These colossal platforms are reaching out to approximately 2.5 billion people that are located all around the world, which translates to a whole new audience where budding clients can find you.

The instantaneous nature of social media is a key factor that makes it so popular– you can post things in an instant for your target audience to see, all from the comfort of their smart devices, where ever they may be.

In this blog, we’ll lay out the ins and outs of the most popular platforms, and help you find the ideal platform for your business.


As one of the original social media platforms of the mid-2000s, Facebook has risen to be a looming tech giant within the social media realm. They trump all social media channels for one important reason– their following is enormous! There are over 2 billion people who are actively using Facebook in any given month. 

The versatility of Facebook makes it an ideal option for businesses. The ability to create visual content, casually stay connected with clients and share links is an invaluable way to boost your brand. You can even take advantage of Facebook’s advertising platform to generate new leads.

Setting up a public Facebook business page is as easy as setting up a personal account. With the business page, you can also get a step-by-step process on how to interact with your target audience. These tips and tricks can help guide you towards success!


Next up is a popular favorite:

Instagram has risen astronomically to be the top social network that connects people solely through visual content. Their platform focuses on sharing high-quality images and videos, which in turn is a powerful way to capture and sustain the attention of any audience. 

Through Instagram, you can effortlessly connect with clients through multiple channels

If you’ve integrated your Instagram gallery on your company website, a potential client could come across it and click on a photo, leading to your Instagram account. They can opt to follow you and constantly stay in the loop! Branding yourself through a central point of reference is a great way to really get your name out there.

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The community of Instagram is a talkative one. While you may get comments and likes on your posts, it’s also important to return the favor by doing the same. This engagement is crucial in potentially converting users into your clients! When people can sense that you are genuinely interested and want to build meaningful relationships, they will be receptive. After all, no one likes bot accounts.

With Instagram, you can generate engaged traffic that comes back for more. Once you gain followers, they’ll always be in the loop and aware of your current endeavors and your latest projects– you could even throw in a cute picture of your pet to reel them in further!

Whitepaper - AB Testing Your Social Ad Campaigns - DL Image


This platform may not be on your radar yet, but don’t let that deter you away from Houzz! This platform is one of the best places for anyone in the AEC industry to be. 

Centered around architecture, interior design, decorating, landscape design and home improvement, it’s perfect for designers like you to create your own page about your business.

On Houzz, you are given the space to share your ideas, your designs and a whole lot more– directly to an audience who are already in the know. They also share a lot of design inspo to help you creatively envision for your next project. 

It’s a perfect community where people can offer feedback and reviews, helping you reach out to new people and to build valuable connections.


LinkedIn has risen to be the top dog of the networking game. 

With a company page, you can open doors to opportunities and a flow of potential clients. Brand yourself as an expert on your services so that people know to look to you when they may need your help. You’ll also notice that you gain a sense of increased exposure, as you will start to pop up on Google searches too! 

LinkedIn is a great platform in where you can show off your accomplishments. People will be able to accurately gauge the services that you offer, giving them the quick overview that they need. 

It’s also a way to gain a higher level of credibility, as you can also showcase your products and services. The “recommendation” feature significantly helps here. The more recommendations you have, the more you can gain future business with prospective clients who trust you.

The most important benefit of LinkedIn is coming across quality, like-minded business professionals who are also looking to grow their business. This fosters a greater sense of belonging, making business easier for everyone! 

With the connection feature, you can easily discover colleagues who are connected with potential clients who may need your services. A friend, of a friend, of a friend, comes in handy sometimes!


Our final pick on this list is the one and only, Pinterest. Popular amongst crafty people and those looking for inspiration, this website is a powerful platform to grow your business and overall online presence. 

Pinterest has the ability to drive massive amounts of referral traffic to your page, valuable for your business’ growth.

Related Article:
7 Key Pinterest Marketing Tips for Architects

Bringing in over 100 million active users a month, Pinterest has a pretty substantial audience for you to expand your content reach. 

The ability to recreate your products, services or even your blogs as pins is a great way to showcase the things that you have to offer, as well as drive traffic to your website. Each pin should link back to your company page, helping people discover who you are.


As a designer or an architect, social media is an ideal way for you to share your projects and completed works. Depending on your needs and preferences, you may opt to choose Facebook over Twitter, or Instagram over Pinterest. Whatever floats your boat.

Ultimately, social media is definitely one of the more cost-effective marketing strategies to reach out to an ever-expanding network of people. 

Regardless of what you’re doing to market your services, social media is definitely worth looking into for a multitude of reasons. The more people you are able to reach, the more business you can potentially gain. Why not have fun doing it?

Author: Nathan Wilbanks

Nathan is a full-stack digital marketer specializing in consultation and strategy development for Bizop Media.

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