Within the interior design industry, it’s all about first impressions and maintaining a reputable firm. With so many marketing channels available, you may find yourself drowning amongst them, unable to amplify your own voice. Through these 8 effective interior design marketing strategies, you’ll quickly learn how to get discovered by people who appreciate what you do, and be able to stand out from the competition.
1. Utilize your social media accounts
Boost your online presence by staying active on your social media platforms. The more that you showcase your work and interact with your audience, the more you increase your visibility online and in turn, you can gradually build brand awareness.
Social media includes many great platforms to start a conversation, and to demonstrate your ability as an expert in your field.
The downfall to social media is that it takes time to plan great content, schedule, and manage all of the accounts. If you find it difficult to maintain your resources, explore your options on outsourcing your social media tasks.
2. Ensure that your website is properly optimized
As an interior design business, you should already be familiar with the heavy emphasis on visual content.
There are not many businesses where looks truly matter, and in this industry, your finalized projects will always speak for themselves.
When planning your website, ensure your digital portfolio consists of high quality images that are well-lit, tell a story, and evoke strong feelings. You may also consider upgrading your digital portfolio to incorporate videos for an even greater website impact.
3. Develop effective email marketing campaigns
A compelling way to reach out to your audience is to directly funnel your content through an effective email marketing campaign. It is a consistent medium to directly deliver a message to specifically targeted lists.
Be engaging and utilize high-quality visual content–– the ultimate goal is to lead your readers back to your website.
You may opt to include some ‘freebies’, such as samples, consultations, or free downloadable brochures and lookbooks. For best results, this freebie should relate to your service as well as their interests.
Also known as SEO, this is a marketing strategy where you optimize your organic online presence through the use of keywords and backlinking. If properly optimized, your interior design business will be listed at the top page of the most popular search engines such as Google, Bing, and Yahoo.
SEO is known to be one of the most successful forms of marketing with the highest ROI results, so talking to an SEO specialist about optimizing your website is highly recommended, if growth is a goal.
5. Stand out from the competition by obtaining an NCIDQ certificate
It will certainly expand your business opportunities, as you will be trained to safely abide by code regulated environments, such as commercial projects.
Having your NCIDQ certificate at hand also helps potential clients cut through the hassle of finding qualified designers, ultimately saving them time and money.
6. Attend interior design events
Frequenting trade shows is a great way to network and physically explore the latest in design, all in one place. Events such as NeoCon or WantedDesign are teeming hubs of like-minded individuals who can prove to be a profound influence on your business. These events are also a great way to stay in the loop of the latest design products in the market.
7. Start real conversations
Aside from building your network of clients, it’s also important to vocally engage with them.
Speaking with your clients or building a high quality blog helps establish a personal bond––you want to know what their frustrations are with designing a space, such as how overwhelming it can be to choose the right furniture or the stress of meeting a deadline.
Assure your clients that you’re supportive and that you are listening to them while also maintaining budgets, deadlines, and vision.
It’s important to keep these sorts of things in mind. Learning about these industry frustrations can ultimately improve your business relationships. In return, happier clients talk and share positive experiences, helping your marketing authentically and organically.
8. Partner with other design businesses
As a result of successful interior design marketing, you can potentially partner up with popular businesses related to your niche.
People love to see collaborations, especially if they are a fan of both companies.
Crossovers are an excellent opportunity to promote visibility from various angles and to multiple audiences, a win-win for both you and your new partner!
These 8 effective interior design marketing tips can help elevate your business. By putting forth the effort to utilize these methods, you can successfully hone into the specific channels that particularly benefit your company.
Explore how the social media team at Bizop grew this interior design company’s Instagram by 107% in post engagement within 3 months!