Properly optimizing your website for a boost in Google rankings is essential for any architecture firm. If you are already familiar with SEO (Search Engine Optimization), you should know by now that it isn’t necessarily a “one-size-fits-all” equation. Which is exactly why we’re offering this insight on how to find the best SEO keywords for Architects.

Every architecture firm has unique characteristics, and being specific with high-quality keyword choices will not only allow you to move up the rankings faster, but it will also help pinpoint the right architect to the right client.

High exposure and visibility is everything when it comes to seeking the target demographic you want to serve, and it pays to be as clear-cut and precise as possible with your keyword choices throughout your website.

Keep in mind that you are writing for the audience that you ultimately want to attract – so using the same old list of cookie cutter keywords won’t work here.

When it comes to properly integrating respectable SEO practices for your architecture firm, there are a few useful do’s and don’ts that you should follow when choosing your SEO keywords.

The Do’s and Don’ts of SEO Keyword Optimization for Architects:

1. DO use SEO tools for keyword research

It’s simple to speculate on which keywords you could be using to optimize your website, but in the long run, it’s worth it to conduct a bit of keyword research on your own. 

You can use SEO tools such as SEMrush to measure keyword metrics––essentially determining how they perform better than others.

Some free SEO tools include the following:

2. DO integrate long-tail keywords within long-form content

Consider what other people will be searching for and what kind of questions they will be asking. This is where it’s important to put yourself in the shoes of your target audience. 

70% of the queries that are inputted into Google on a daily basis are long-tail keywords, meaning people are using at least 3+ keywords to conduct a search. 

For example, the term “architecture” will yield numerous broad results. “Architecture firm” will help narrow the search results more, but will still be a broad result. “Architecture firm Paris” is an ideal search query, as it is more descriptive and will help your target audience locate your website faster. You can even enhance your keyword performance by being more specific still, such as “home architecture firm in Montmartre Paris”.

Generating long-form content is always worth more to SEO than short-form content. You can effortlessly integrate long-tail keywords within long-form content, as they flow together seamlessly. It’s one of the most essential strategies you can implement when it comes to optimizing your website, as it is not only informative, but creative too!

3. DO distinguish yourself and your firm

Being unique and specific in your keywords directly streamlines your target audience to your website. While it is a fact that competition is high in this industry, keep in mind that it’s absolutely fundamental to differentiate yourself from your competition

Distinguishing yourself and your specific services can ultimately help you gain more relevant traffic, decrease your bounce rate and boost your ranking in Google searches and even on social media. 

For example, if you are a Los Angeles-based architecture firm catered towards commercial design for elementary schools, you must clearly convey so on your website by implementing semantically-enhanced keywords––after conducting proper keyword research on SEO tools of course!

4. DO add keywords to anchor text

Anchor text is the text portion of a clickable link. These blue, clickable words help link one page to another, connecting your content contextually and relevantly. 

This is an important strategy to implement, as it does matter to provide context through any link you want to reference in your content.

Here are some anchor text examples as a demonstration, with our AI chatbot’s name “Bizopio” being the keyword we’re optimizing for:

Exact Match: Anchor text is exact keyword/phrase to be ranked

  • Bizop’s Bizopio B2B bot is one of Hubspot’s Best Business Bots

Phrase Match: Anchor text contains the keyword/phrase to be ranked

Branded: Anchor text is the name of our brand

  • Bizop’s Bizopio B2B bot is one of Hubspot’s Best Business Bots

5. DO rename images with specific keywords

Aside from enhancing your written content, you should also remember to name the images on your web pages something that is directly related to your brand or page title. 

For example, since this blog is titled “The Do’s and Don’ts of SEO Keyword Optimization for Architects”, an image on the web page should be named “The_Dos_and_Donts_of_SEO_Keyword_Optimization_for_Architects_1”. 

Also, at least one image on the page should contain keywords in the ALT attribute. This ultimately helps increase exposure on Google Images, gaining visibility on an additional feature within a search engine. 

6. DON’T use technical words over jargon

While it may seem appropriate to use formal, technical terms over colloquialism, it will actually yield higher results to cater your SEO towards casual conversational terms.

Choosing to use ‘residential’ over ‘home’ has a surprisingly lower turnout on Google, just how ‘commercial architecture’ over ‘office architecture’ also yields lower results. 

To speak as if you are already familiar within the industry can help you cast your net even further. Industry professionals already know what they want to convey, and potential clients know exactly what they are looking for.

7. DON’T keyword stuff

Whatever you do to generate content, you must avoid keyword stuffing. Google can distinguish between a natural flow of content and obvious keyword stuffing, which can penalize your website and result in a lower ranking. 

Use relevant words that flow naturally as you elaborate on your services and what they entail. Irrelevant keywords or repetitive phrases are examples of things to avoid.

Need help determining how to boost your website for the best SEO results? Get in contact with a Bizop SEO representative today to get an audit of your site, as well as a comprehensive plan on how to climb up the rankings on search engines.


Author: Jessica Ayre

Jessica is a communications specialist and aligns voice and personality with high quality brand messaging.

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